Marketing & Sales AI⚡ Limited Risk5/10

Drift AI (Salesloft)

AI-powered conversational marketing and B2B sales chat platform. AI chatbots qualifying website visitors and booking meetings interact directly with prospects, triggering Article 50 obligations.

⚡ EU AI Act Risk Classification

Indicative classification: Limited Risk

Legal reference: Article 50 — chatbot transparency

Important: This is an indicative assessment based on typical deployment patterns. Your actual risk classification depends on your specific use case, configuration, and context. Register in Aeqora to get a precise classification using the EU AI Act decision tree.

Your obligations as a Deployer

→Disclose AI chatbot to website visitors at conversation start
→Configure disclosure in chat widget settings
→Label AI-drafted email follow-ups if sent under human name

How this score was derived

Methodology →

Scores 5/10: B2B marketing chatbot with direct visitor interaction. Article 50 chatbot transparency obligation applies. No EU Declaration of Conformity published as of the index date. Salesloft (acquirer) has not published a consolidated EU AI Act compliance posture for Drift. Deployers should confirm Article 50 disclosure is active in their bot greeting configuration.

Provider EU AI Act documentation

Drift AI (Salesloft) has not yet published dedicated EU AI Act compliance documentation. Contact them directly to request instructions of use and ask about their compliance roadmap.

What to do next

01

Register in Aeqora

Add Drift AI (Salesloft) to your AI system inventory and run the classification wizard for your specific deployment.

02

Request vendor docs

Ask Drift AI (Salesloft) for their EU AI Act instructions of use and technical documentation.

03

Generate compliance pack

Generate your Article 26 Deployer Compliance Evidence Pack once classification is complete.

Cite this assessment

Vendor? Request a correction →

Aeqora. "Drift AI (Salesloft) — EU AI Act Risk Assessment." Aeqora Vendor AI Risk Index. Verified 2026-06-12. https://aeqora.eu/vendors/drift-ai

Scores are methodology-derived and citable under CC BY. View methodology →

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